Google Algorithm Update Favors Mobile-Friendly Websites

We Love Responsive Sites

News of Google’s latest algorithm update spread like wildfire over the past few months. Web developers were scrambling to configure their websites to conform to the new algorithm before it was launched on April 21. Meanwhile, website owners and non-coders were probably scratching their heads and saying “what’s the fuss all about?”.

Unless you were living under a rock for the past years, you probably know how powerful Google’s search engine has become. As the most visited website in the world, Google search is veritably the best advertising platform. If your website URL lands on the first page of Google search results page, that will definitely shoot up the number of visits to your pages. More visits could translate to a higher probability of lead conversions and improve your sales. This is the main reason why search engine optimization (SEO) has become a byword in today’s generation of website developers.

Google’s latest algorithm development aims to prioritize mobile-friendly websites. If your site looks appealing on smartphones and tablets, then there’s a big chance that Google will place you higher in search engine rankings. This change is part of Google’s vision to make mobile gadgets the next big thing in the field of communications. It’s probably a way for Google to highlight its dominion over the mobile app market, as its Android platform is the number one mobile framework in the world. Still, with the increasing public shift to use mobiles for online browsing and social media, this algorithm update by Google is a helpful tool to ensure that mobile users get access to the best content possible.

If you are involved in maintaining a website or if you are the website owner yourself, then here are some of the most important things that you need to know about the Google algorithm update:

  • Google will consider “mobile-friendliness as a ranking signal.” You can use this test page from Google to assess if your website is aligned with the algorithm change.
  • The new algorithm will analyze mobile compatibility not on a per-website basis but more of a page-by-page standpoint. It’s possible to have mobile-optimized pages on a non-optimized website.
  • April 21 may have already passed, but you can still catch up on changing your site to make it mobile-friendly. Google search bots will continually go through websites in real time, and update their indices based on what they see on your site.

In other words, Google will prefer your website if it is mobile-compatible. As a result, mobile-friendliness should be one of your major considerations in creating or maintaining a website. The best and easiest way to do this is to shift to themes or templates that are responsive. This kind of layout responds or adjusts according to the size of the visitor’s browser window.

Pixelate themes are all responsive, and we can ensure our clients that their websites are ready for the updated Google algorithm. If you are ready to shift to the mobile scene, make a service order now and we will be glad to lend a mobile-friendly hand.

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